![]() Too often planning committees have other motives around the agenda that are not audience driven. If the motivation around who is emcee is not about how it impacts the audience, then we are undermining the success of the conference. Giving the Event MC role to a board member as a chance for them to get known in the company or industry, or saving a tiny amount of the overall event budget is not serving the participants. All major decisions made in planning an event should be about the attendee experience. When asked “Why?” it is often said that they are rewarding these people with the stage time, but the real reason might be to save money by not hiring a professional. The CEO, director of marketing or the sales manager is usually the one to do this job because they have an outgoing personality or are the primary stakeholder for the outcome of the meeting.Īssociations will usually have their board chair fill this role, regardless of their ability to speak publicly. Most companies that host internal or customer meetings will utilize an internal executive to serve in the role of EmCee / Event Host. While this does not seem like a way to create change, it can be exactly what is needed to put a welcome twist into the experience. One way that groups bring a new spark to their events is to introduce a outside professional master of ceremonies / event emcee into their agenda. But the reality is we still meet in conference centers or hotels, serve meals, have coffee breaks, hire speakers, schedule breakout sessions, etc… There are not many things we can do to inject fresh blood into the veins of a conference. Meeting planners and committees are always seeking ways to shake things up. However, a good host can be different, without being a wild risk. There are many things that have to stay the same at large company and association events. I am on a crusade to stop boring meetings. Having a master of ceremonies / EmCee can help ensure the meeting is more fun. The event MC is often overlooked, but wow does he or she make a difference. When you hire an EmCee, you change the feeling of an event. ![]() The EmCee sets the tone for a better conference experience
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